BSc (Hons) in Conventions & Events Management

(R2/0414/6/0158)(09/30)(MQA/FA5727)

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. Students emerge as competent, industry-ready professionals with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working as a team or independently. The project management skills taught are also easily transferrable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 20-week industry internship. 

Career Prospects

  • Business event planner
  • Destination marketing organiser 
  • Key accounts manager 
  • Public relations
  • Social media associate
  • Marketing / Publicity
  • Entrepreneur
  • Project manager
  • Venue manager

Intakes

  • February, April, September

Duration

  • 3 years (full time)

Graduates of the BSc (Hons) Conventions and Events Management can choose to enter the workforce after successful completion of the degree or undertake further postgraduate studies at Sunway University.

Year 1

  • Business Environment
  • Business Events
  • Business of Tourism & Hospitality
  • Emerging Technology for Events
  • English for the Hospitality & Service Industry
  • Fundamentals of Accounting
  • Innovative Communication & Engagement
  • Principles of Marketing
  • Small Business Venture 

Year 3

  • Contemporary Issues
  • Entrepreneurial Mindset & Skills*
  • Internship Part 2 (10 weeks)
  • Managing People in the Hospitality & Service Industry
  • Project Ideation
  • Project Realisation
  • Research Methods
  • Research Project
  • Strategic Management for the Hospitality & Service Industry

* Offered in either Year 2 or 3

Pathway: Degree > Masters

Programme Structure

Requirements 

Entry Requirements

STPM
· Average C or CGPA 2.0 (min 2 Principals)

A-Level
· Minimum 6 points

Australian Matriculation
· ATAR 55

Canadian International Matriculation Programme
· 55%

Monash University Foundation Year (MUFY)
· 55%

Sunway Foundation in Arts
· CGPA 2.0

Sunway Foundation in Science and Technology
· CGPA 2.0

Unified Examination Certificate (UEC)
· Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate (IB) Diploma
· Completed with minimum of 24 points 
  (excluding bonus points)

Sunway Diploma Studies
· CGPA 2.0 or equivalent



English Language Requirements

  • IELTS or equivalent 5.5 (With no individual band below 5.0)
  • MUET Band 4
  • SPM English B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English


Other Qualification

Any other equivalent qualifications will be considered on a case-to-case basis

Note: For A-Level points calculation
A = 10 points B = 8 points C = 6 points D = 4 points E = 2 points

Additional MOHE Compulsory General Studies Subjects

  • For local students:
    - Appreciation of Ethics and Civilisation
    - Community Service for Planetary Health
    - Philosophy and Current Issues
    - Integrity and Anti-Corruption
    - Critical Thinking OR Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) 

  • For international students:
    - Appreciation of Ethics and Civilisation
    - Community Service for Planetary Health
    - Critical Thinking
    - Integrity and Anti-Corruption
    - Malay Language for Communication 

Year 2

  • Business & Hospitality Law
  • Communication Skills
  • Exhibition & Exposition Management
  • Internship Part 1 (10 weeks) 


Programme Electives
Choose 1 OR Study Abroad

Steam 1: Adventure & Entertainment 

  • Adventure & Amusement
  • Elite Travel Services
  • Festival & Hallmark
  • Elective Subject 

Stream 2: Luxury & Prestige 

  • Elite Travel Services
  • Luxury Brand Management
  • Protocol & VIP Management
  • Elective Subject 

Stream 3: AI & Digital Solutions

  • Digital Business
  • Digital Economy
  • Digital Marketing
  • Elective Subject

Year 1

These are the recommended electives for this programme. However, students can also choose free electives offered university wide.