The programme encourages students to explore business in the context of operations, management and the evaluation of critical business information. Students will use the tools and techniques of management to analyse, evaluate, and make informed decisions; all of which play an important role in ensuring employability and profitability in a variety of local or global businesses.

BSc (Hons) Business Management

(R4/0414/6/0240)(10/30)(A6489)

◦ Business Consultant
◦ Management Consultant
◦ Innovation Manager
◦ Operation / Project Manager
◦ Strategic Planner

Duration:
3 Years Full-Time

Intakes:
January, April, September

Career Prospects:

Validated by:

Programme Structure

YEAR 1

◦ AI Foundation and Application
◦ Business Law
◦ Digital Business
◦ Fundamentals of Accounting
◦ Fundamentals of Business Finance
◦ Fundamentals of Economics
◦ Principles of Business Analytics
◦ Principles of Management
◦ Principles of Marketing

YEAR 2

◦ Business Intelligence Applications
◦ Essentials of Employability
◦ Human Resource Management
◦ Operations Management
◦ Organisational Behaviour and Cultural Management
◦ Project Management
◦ Stream 1 (2 Elective subjects)

YEAR 3

◦ Business Ethics and Sustainability
◦ Leadership in the Age of Complexity
◦ Managing Change
◦ Quality Management
◦ Sustainable Business
◦ Strategic Management
◦ Technology Management
◦ Stream 2 (2 Elective subjects)
◦ Elective 5
◦ Internship / Business Consultancy Project / Launching Your Future Startup

Suggested Streams

1. Business Analytics
◦ Data Analytics for Business Decisions; and
◦ Advanced Data Visualisation

2. Entrepreneurship & Innovation
◦ Entrepreneurship and Innovation in the Global Context; and
◦ Transformative Entrepreneurship in a Digital World

3. Marketing Management
◦ Consumer Behaviour; and
◦ Digital Marketing

Note: Students can choose from various streams, subject to availability on a best-effort basis. Sign up to enquire about the full list of available streams and electives.

MOHE compulsory GENERAL STUDIES subjects

For Local students:
◦ Penghayatan Etika dan Peradaban
◦ Falsafah dan Isu Semasa

For International students:
◦ Appreciation of Ethics & Civilisation
◦ Malay Language for Communication 2

For ALL students:
◦ Bahasa Kebangsaan A
(Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
◦ Community Service for Planetary Health
◦ Entrepreneurial Mindset & Skills
◦ Integrity & Anti-Corruption