The programme is designed based on market needs that are assessed through trend analyses, student surveys and market research to develop analysing and planning skills to resolve various marketing and business-related issues. You will get the necessary intellectual underpinning for the theoretical component while also gaining practical marketing experience within various business institutions.

BSc (Hons) Marketing

(R/342/6/0124)(11/29)(MQA/FA4630)

◦ Advertising and Promotions Specialist
◦ Brand Manager/ Advisor
◦ Customer Relationship Associate / Manager
◦ Retail Expert

Duration:
3 Years Full-Time

Intakes:
January, April, September

Career prospects:

Validated by:

Programme Structure

YEAR 1

◦ AI Foundation and Application
◦ Business Law
◦ Digital Business
◦ Fundamentals of Accounting
◦ Fundamentals of Business Finance
◦ Fundamentals of Economics
◦ Principles of Business Analytics
◦ Principles of Management
◦ Principles of Marketing

YEAR 2

◦ Consumer Behaviour
◦ Essentials of Employability
◦ Human Resource Management
◦ Integrated Marketing Communication
◦ Marketing Analytics
◦ Marketing Management
◦ Stream (2 Elective subjects)

YEAR 3

◦ Business Ethics and Sustainability
◦ Digital Marketing
◦ International Marketing
◦ Product Innovation and Commercialisation
◦ Services Marketing
◦ Strategic Management
◦ Sustainable Business
◦ Stream 2 (2 Elective subjects)
◦ Elective 5
◦ Internship / Business Consultancy Project / Launching Your Future Startup

Suggested Streams

1. Entrepreneurship & Innovation
◦ Entrepreneurship and Innovation in the Global Context; and
◦ Transformative Entrepreneurship in a Digital World

2. Project Management
◦ Project Management; and
◦ Operations Management; OR Quality Management

3. Business Analytics
◦ Business Intelligence Application OR Data Analytics for Business Decisions; and
◦ Advanced Data Visualisation

Note: Students can choose from various streams, subject to availability on a best-effort basis. Sign up to enquire about the full list of available streams and electives.

MOHE compulsory GENERAL STUDIES subjects

For Local students:
◦ Penghayatan Etika dan Peradaban
◦ Falsafah dan Isu Semasa

For International students:
◦ Appreciation of Ethics & Civilisation
◦ Malay Language for Communication 2

For ALL students:
◦ Bahasa Kebangsaan A
(Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
◦ Community Service for Planetary Health
◦ Entrepreneurial Mindset & Skills
◦ Integrity & Anti-Corruption