Using real and simulated scenarios, you will be exposed to the challenges and decision-making situations faced by all types of businesses. This programme also equips students with strong theoretical and analytical knowledge as well as the critical thinking skills to respond to the demands of a dynamic global economy. Throughout this programme, students will explore practical measures and strategic planning skills required to create value for both businesses and the customer.

BSc (Hons) Business Studies

(R4/0414/6/0241)(01/30)(A5978)

◦ Buyer, Industrial/Retail Manager 
◦ Distribution/Logistics Manager
◦ Event Coordinator/Organiser
◦ Trade Representative

Duration:
3 Years Full-Time

Intakes:
January, April, September

Career Prospects:

Validated by:

Programme Structure

YEAR 1

◦  AI Foundation and Application 
◦  Business Law 
◦  Digital Business  
◦  Fundamentals of Accounting
◦  Fundamentals of Business Finance
◦  Fundamentals of Economics
◦  Principles of Business Analytics
◦  Principles of Entrepreneurship
◦  Principles of Management
◦  Principles of Marketing

YEAR 2

◦  Business Intelligence Applications
◦  Essentials of Employability
◦  Human Resource Management
◦  International Finance
◦  Marketing Management
◦  Operations Management
◦  Supply Chain Management
◦  Stream 1 (2 Elective subjects)



YEAR 3

◦  Business Ethics and Sustainability  
◦  International Human Resources Management
◦  Strategic Management
◦  Sustainable Business
◦  Technology Management 
◦  Stream 2 (2 Elective subjects)
◦  Elective 5
◦  Internship / Business Consultancy Project / Launching Your Future Start-Up 

Suggested Streams

1. Marketing Management
◦ Consumer Behaviour
◦ Digital Marketing

2. Organisational Behaviour
◦ Organisational Behaviour and Cultural Management
◦ Leadership in the Age of Complexity

3. Transformative Innovations
◦  Entrepreneurship and Innovation in the Global Context
◦  Product Innovation and Commercialisation

Note: Students can choose from various streams, subject to availability on a best-effort basis. Sign up to enquire about the full list of available streams and electives.

MOHE compulsory GENERAL STUDIES subjects 

For Local students:
◦  Penghayatan Etika dan Peradaban 
◦  Falsafah dan Isu Semasa

 For International students:
◦  Appreciation of Ethics & Civilisation
◦  Malay Language for Communication 2 

 For ALL students:
◦  Bahasa Kebangsaan A
(Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)  
◦  Community Service for Planetary Health
◦  Entrepreneurial Mindset & Skills
◦  Integrity & Anti-Corruption